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April 20, 2024
For data-driven, customer-centric marketers to contextualize communications, offers, and experiences based on a distinct customer view, personalization in marketing is essential. As customers become more adept at using digital devices, businesses need to take […]
April 13, 2024
PPC stands for pay-per-click. PPC is a type of online marketing in which advertisers pay when a user clicks on one of their advertisements. The most common type of PPC advertising is through search […]
April 6, 2024
This subject states the integration of Virtual Reality and Augmented Reality technologies in digital marketing strategies to create immersive experiences that engage and inspire customers in the ever-evolving digital marketing landscape. Augmented Reality (AR) […]